6 Questions to Ask When You See "Research-Backed"

A lot of claims today come labeled "research-backed" — grounded in data, drawn from real usage, presented with the confidence of a finding. That label alone is worth pausing on: is there actually research behind it, and if so, is it any good? Most readers don't have a research methods background, and don't need one to get to the bottom of these questions — you just need to know what to look for...